Build a Whole Brand in Claude Design
The one-page companion to the video. Claude quietly shipped a full design studio — Claude Design — and most people haven't even opened it. It's a whole tab built into Claude, at claude.ai/design (the palette icon in your sidebar), free on Pro, Max, Team and Enterprise, powered by Opus and Fable. You describe what you want, pick a template, hand it a design system so everything comes out on-brand, and it builds on a live canvas you refine and export. In the video I used all five templates to build one brand from scratch — and this playbook is the exact workflow. INSIDE: (1) THE 10-SECOND SETUP — open claude.ai/design, describe it, pick a template, add a design system, refine on the canvas, export. (2) THE 5 TEMPLATES and what each is for: PROTOTYPE — a real, clickable interface (not a static image), best for landing pages, apps and demos; SLIDES — a full deck with speaker notes written for you, exports to PowerPoint or Canva; DOCUMENT — a polished one-pager/doc/resume that exports to PDF; WIREFRAME — low-fidelity layouts, and it offers several directions to choose from so you decide structure before polish; ANIMATION — an actual animated sequence that exports as a real MP4 video (logo reveals, launch clips). (3) THE 3 MOVES to get the top-5% result instead of the average: bring a design system (from a GitHub repo, a file, or an upload) so every output is on-brand; give it a brief, not a task (name the personality in one word, name one thing to avoid); and refine on the canvas (comment on any element, edit text directly, or drag a slider Claude makes). (4) THE EXACT BRIEFS I used for the prototype, deck, wireframe and animation — swap in your product. Export anywhere: PowerPoint, PDF, HTML, or Canva. Now go open Claude Design and build something nobody else could. Claude Design is an Anthropic beta product; this is an independent guide, not an official Anthropic product.
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